3 easy steps to selling your home

  1. Choose a local Real Estate Agent. Professionals are independently owned real estate businesses, with Agents who know their local areas and know the people who make up the community. When you choose to work with Professionals, you benefit from all the advantages offered by a fully networked real estate group, and receive the individual attention and responsibility provided by a privately owned, local business. Should you choose not to work with Professionals, ensure that you have done your research on your Agent.
  2. We’ll help you choose the best way to sell your home. To successfully sell a home it’s important to have a sound knowledge of the local real estate market. We’ll help you decide on a realistic value for your home, based on actual market activity in your area and we’ll guide you through the preparation for presentation to the market. We’ll work with you to plan the best mix of marketing activity to attract buyers to your home. Signs, Internet, office displays, press or maybe a catalogue all help to sell your home.
  3. We’ll help you customise your own marketing plan. You’ll be shown marketing plans from which we’ll help you customise one to suit the property and your budget. It’s also your choice how to sell your home. We’ll discuss with you the best method the suits you and the property – For Sale or Auction. It’s our job to make the sale of your home a rewarding experience.

Contact your local Professionals Agent for your free Pathway to Selling booklet or download your free copy today.

Selling tips

tips_sellingTips on getting your property ready for sale.

You’ve taken your real estate agent’s advice to make your house more saleable.

So what do you need to do before you declare your home open to the public? Here are some home staging tips to help drive up the interest in your home:

Clean it up

An open house should be a clean house. Clean your home from top to bottom, and make sure all appliances are spotless. Steam-clean carpets and drapes, scrub kitchen and bathroom tiles, and wash floors, walls, windows, ceilings and trim. Clean around tubs and sinks, removing water stains.

This is also a good time to spray for bugs if you suspect you have an infestation.

Dispose and de-clutter

Potential buyers like to see lots of space when viewing a property. Get rid of anything that you don’t need.

Consider pulling up old carpets or removing area rugs if they’re covering hardwood floors. Hardwood floors are a big selling point for buyers. Clear kitchen and bathroom countertops.

It pays to reorganise

Tidy up cabinets, and neatly store toys, books and knick-knacks to maximize space. Reorganise the closets and pack away some of your belongings. Storage room is a priority for buyers, and a full closet does a poor job of showcasing the amount of storage room available.

If you’ve been using a spare room for storage, put away the clutter and ensure the space is properly furnished. Limit the number of items stored on the closet floor or overhead.

De-personalise and detach your emotions

Remember, you’re about to sell this house, and the goal is to create a space that as many people as possible can envision as their home. To do that, you will have to remove many of your personal items. Avoid displaying photos, souvenirs, personal collections and medications.

Secure valuables, or consider storing them in a safety deposit box at the bank. Remove any items you’re taking with you, such as chandeliers and mirrors.

Furnish empty houses and rooms

While creating the illusion of space is important for house staging, too much empty space can work against you. People buy homes, not houses. Empty rooms make it hard for buyers to get a good sense of the space: large rooms look cavernous, and small rooms look even smaller when empty. Oddly shaped rooms make it especially hard for buyers to visualize how to arrange furniture.

Staging your property with the right furniture is key to ensuring buyers can imagine living in the space, especially with smaller units. Arrange your furniture to make rooms appear as spacious as possible.

Kick up the curb appeal

Staging should start at the curb. If you haven’t already, get your lawn, porch or entryway looking pristine. Apply a fresh coat of paint to doors, shutters and siding if possible, and plant or display colourful flowers. The more inviting the outside of your home, the more excited people will be to see the inside.

Download the Moving Out Checklist (Adobe PDF)

Common Selling Mistakes

Not trusting the agent     

If you don’t trust the agent, don’t hire the agent!

A major ingredient in any relationship, business or personal, is trust. Do I feel comfortable with this person handling the sale of my family home? If your answer is ‘no’, do not hire the agent. Once you decide on an agent, give the agent your trust and confidence. Do not interfere. Allow the agent to make decisions and get on with the job of finding the right buyer for your home. The best agents are worthy of your trust. They won’t let you down

No for sale sign

No sign could mean no sale

A sign attracts buyers and it is your 24 hour salesperson. Be careful as some people will knock on your door. Insist they call your agent. Trying to negotiate yourself could cost you thousands of dollars.

For Sale Signs also attract other agents, do not believe everything they tell you. Judge each on merit as some will tell you they have a great buyer just to get a foot in the door. Others will be genuine.

Poor presentation 

Pay attention to little things which create a big impression – the front garden and the first appearance of your home. Stand back and look at what buyers will see when they arrive. Cleanliness is vital, remove the clutter. Less is best.

Remove hanging kitchen towels, put away appliances, fold bathroom towels, clear away excess ornaments as buyers want to imagine what their furniture will look like in your home.

Ignoring early buyers

High prices often come early, Low prices often come late,

The buyers you reject when your home is first placed for sale may be the buyers prepared to pay the best price. The number of buyers for your home usually gets lower, not higher, as time goes on. And your price will often get lower too.

Consider carefully the early offers you receive. If the early price enables you to achieve your goals, you should consider selling sooner rather than later. How many times do you hear of sellers having their homes for sale for a long time and getting a higher price, almost never? The highest price comes when your home is fresh, not when it’s stale.

The best agents are those who can find the best buyer willing to pay the best price in the shortest time and with the least cost to you.

Revealing your reason

No one, other than the agent need know your reason for selling. Sometimes if  your reason is revealed it can severely hurt your chance of obtaining the highest price. This is especially true if you need to sell by a certain date.

If buyers know the reason you are selling it can weaken your negotiating position. Too often some agents say, “Must sell /bought elsewhere/financial problems/bank repossession.” If asked the reason for selling, simply say that you are “re-locating”. Don’t let the reason you are selling your home be the reason you receive a lower price.

Not advertising

Agents will advertise your property. Should you wish additional exposure there are many ways to do this at a minimal cost to yourself. A larger sign, a highlight property listing on Real Estate.com, brochures, paper advertising etc.  It is important to discuss a marketing strategy.

Serious buyers look on the internet 7 days a week, they don’t wait for the weekend paper anymore, and do inspections any day of the week.

It appears that buyers are shifting the way they locate property and that newspapers are becoming less and less relevant. In 2008 The Los Angeles Times ceased producing their property section after 100 years of production because it was becoming less relevant for consumers in America who prefer the internet. This is rapidly happening in Australia which is why the two largest real estate websites in Australia have newspaper owners as major shareholders.

Choosing the cheapest agent

You want an agent that will go the extra mile for you. Be careful choosing an agent based purely on their fees as it is better to pay an extra one percent for a selling fee than to receive ten percent less on your selling price. Good negotiators rarely give big discounts on their fees. If they get you the best price, they are worth a fair fee.

You need an agent who is available to buyers. Weekends are especially important. You never know when the perfect buyer will come along. A buyer will buy from the agent who is open. The best agents offer a 7 day service and are prepared to work on your behalf.

Defaulting to open listings 

Do not list your home with several agents. You may think this will increase your chance of finding a buyer but it can decrease your chance of getting the highest price. Too many signs outside your home show desperation and spoil the first visual presentation.

Buyers shop around. They will use the agent who can obtain your home at the lowest price. Choose one agent, one you like and trust, and give them an exclusive knowing your property will be a priority with them. Or, to keep your options open, choose two agencies at opposite ends of the mountain to obtain good exposure and opportunity.


Some auctions are not honest with the “reserve” price. The reserve is your lowest price and it is the minimum you will accept. Set your reserve realistically.

Auctions can work for the buyer but this is dependent on the market, the position and the price. Don’t be badgered into selling by auction. If it is a necessity or a last resort it is important to have a marketing plan in place, plus an active agency and a knowledgeable auctioneer.


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